Olu wrote:hisah wrote:mwekez@ji wrote:Interest rate on loans; 90% p.a.!!! (7.5% flat p.m.)
Interest rate on deposits; 5% p.a. (Maximum!!!)
Sucker!!!!!
I thought the article states this is a micro-lending product for micro-savers thus the repayment period of a month only.
Those small loans of say 2000/- across say 5 million savers on mpesa equals 10B advanced. Workout the interest & the mpesa withdrawal fees. CBA & Mpesa bank are in the monies. Now add the frequency of re-lending in those 30 days... That's a big candy stick. Microfinancers are up against a huge fight! Meet Chege..Chege buys fresh produce at Marikiti market. Chege needs to buy goods to take to his small shop in Buruburu. Chege sees some more prduce he can buy in addition to his planned expenditure and can make more after re sell. Chege needs only 1000 bob. Chege now has an option of getting the money "pap" from mshwari and repay in the evening at the rate of 7.5% meaning he will pay 1075 back to mshwari, having made 2000 from selling his produce. Take home = 925/=.
This is the target market. the small scale people My guess is that this is the target market (both in terms of saving and borrowing).
Currently, this segment is not served well by either banks, microfinaces and shylocks.
If this thing works, then Safaricom could be in the league of the big boys (the likes of Apple) in terms of churning out innovative products. The R & D department must be working overtime.
From the days of several tariffs (to suit different segments), using per second billing instead of per minute billing, flashback, free calls, Bonga points, M-pesa and now M-shwari! Damn! This is what the Kenyan market loves!
Live Full Die Empty - Les Brown.