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Gikuyu language Business TV station.
Rank: Member Joined: 2/12/2010 Posts: 474 Location: Nairobi
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With over 8 million speakers isn't this a good market for a business related TV station? Most countries have a far less total population. Most speakers of this language are known to be good / or with huge interest in business both informal and formal sector. The license target area will be Nairobi, Central Kenya, area around Mt. Kenya, and Riftvalley. It can then spread countrywide and world wide later. The features will include lengthy documentaries in success business stories in local communities and country wide educational case studies. It will also feature interviews with business leaders. Revenue will be generated from TV ads. The classified section will be made to have costly but few ads (To be different from the likes of Citizen and NTV). Capital at a glance: With the digital migration expected to be fully complete by end of 2013, country wide TV broadcasting license will lower to about Kshs. 10m. The station offers a different media model so no need to get the celebrities to do the anchoring. Just quality feature with talented new comers. I hate it when subjected to what I consider poor state of TV in Kenya. Hopefully someone will come up and think of this. I am busy elsewhere...who knows I might get into this one day. Keep it simple
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Rank: Elder Joined: 3/18/2011 Posts: 12,069 Location: Kianjokoma
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That is an idea whose time may never come. I was sceptical about vernacular broadcasts whwn they started over 10 years ago but they made it because they offered a mixed grill-news, entertainment, biz, preachings etc 24hr Business and news? That's a hard sell in Kenya. See what happened with K24. They had to augment news with entertainment just like other stations! How much harder will it be with 1 community target audience?
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Rank: Elder Joined: 6/2/2011 Posts: 4,818 Location: -1.2107, 36.8831
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richdad wrote:With the digital migration expected to be fully complete by end of 2013, country wide TV broadcasting license will lower to about Kshs. 10m.
how do stations like UTV (Unjiru Television) afford that? Receive with simplicity everything that happens to you.” ― Rashi
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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It's definitely a great idea. I'm sure if Sk and his people are already on it if they've read your thread. There are 4 or 5 Kikuyu radio station and that just tells you there's demand for information. I think it should do more than just business news for starters, covering other news and use those Kikuyu Riverwood movies and music for entertainment. That should have started yesterday! to reap from political campaigns.
BBI will solve it :)
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Rank: Veteran Joined: 12/21/2011 Posts: 1,010
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thts a great idea no doubt.
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Rank: Elder Joined: 9/7/2010 Posts: 2,148 Location: elderville
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richdad wrote:With over 8 million speakers isn't this a good market for a business related TV station? Most countries have a far less total population. Most speakers of this language are known to be good / or with huge interest in business both informal and formal sector. The license target area will be Nairobi, Central Kenya, area around Mt. Kenya, and Riftvalley. It can then spread countrywide and world wide later. The features will include lengthy documentaries in success business stories in local communities and country wide educational case studies. It will also feature interviews with business leaders. Revenue will be generated from TV ads. The classified section will be made to have costly but few ads (To be different from the likes of Citizen and NTV). Capital at a glance: With the digital migration expected to be fully complete by end of 2013, country wide TV broadcasting license will lower to about Kshs. 10m. The station offers a different media model so no need to get the celebrities to do the anchoring. Just quality feature with talented new comers. I hate it when subjected to what I consider poor state of TV in Kenya. Hopefully someone will come up and think of this. I am busy elsewhere...who knows I might get into this one day. With the digital broadcasting this would be viable as one of many other channels. He who can express in words the ardour of his love, has but little love to express. - Petrach, Son. (That men by various ways arrive at the same end. - Montaigne, The Essays of.)
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Rank: Veteran Joined: 8/25/2012 Posts: 1,826
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dunkang wrote:richdad wrote:With the digital migration expected to be fully complete by end of 2013, country wide TV broadcasting license will lower to about Kshs. 10m.
how do stations like UTV (Unjiru Television) afford that? I thought it was Uganda tv, but was perplexed why they never air Ugandan stuff.
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Rank: Veteran Joined: 8/25/2012 Posts: 1,826
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I always find journalists from the major stations recycling and begging for any business story available.
kenya hakuna business news, people love politics and most of the business people are not straight, theus they never want to share or have the biasharas featured
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Rank: Member Joined: 6/17/2008 Posts: 36
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I think it's a great idea, though I'd add news, music (always a big crowd puller)and perhaps preaching.Wonder if one can do cartoons in Gikuyu.It's an idea that intrigues me and I would like to try it out.
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Rank: Elder Joined: 3/18/2011 Posts: 12,069 Location: Kianjokoma
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Vernacular broadcasting is good only when offered as a mixed grill. Yours is too much specialization IMHO. You want to do biz only and for 1 community only. How many are interested in biz only station? The wikipedia article assumes that all ethnic Gikuyu speak Gikuyu. This is usually not the case. Many consider their mother tongue too complicated. You can confirm this by visting the samll towns where mainstream churches have vernacular and English services. The English services have higher attendance! Maybe the time for vernacular TV is here but I think it shouldn't specialise in business.
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Rank: Elder Joined: 7/20/2007 Posts: 4,432
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Of course it would work....But first they need to come up with kikuyu names for P/L, balance sheet, p/e ratio, social media... ha! that will never happen. Jose: If I make it through this thug life, I'll see you one day. The Lord is the only way to stop the hurt.
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Rank: Elder Joined: 3/18/2011 Posts: 12,069 Location: Kianjokoma
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alma wrote:Of course it would work....But first they need to come up with kikuyu names for P/L, balance sheet, p/e ratio, social media...
 this should be easy. They came up with words for corruption, operation, finance, insurgent etc
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Rank: Veteran Joined: 11/9/2009 Posts: 2,003
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Judging from the new fanatical following the vernacular stations have, I think it would work but should not be business only.
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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alma wrote:Of course it would work....But first they need to come up with kikuyu names for P/L, balance sheet, p/e ratio, social media...
ha! that will never happen. It will happen and sooner than you expect. This people have enough cash to experiment and fail. Who ever thought SK Macharia's radio stations would be leading in swahili and all vernaculars across the country? This one is very doable especially considering that Kikuyu radio stations have the highest ROI amongst vernacular stations.
BBI will solve it :)
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Rank: Member Joined: 2/12/2010 Posts: 474 Location: Nairobi
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sitaki.kujulikana wrote:I always find journalists from the major stations recycling and begging for any business story available.
kenya hakuna business news, people love politics and most of the business people are not straight, theus they never want to share or have the biasharas featured People have been forced to watch politics day in day out. The present day Tv stations do very poor business news (It saddened me last night when one woman on citizen weekend was doing consumer watch. The idea was to compare the price of OMO in different retail giants, the price was 120/- in all of them but it took her more than ten minutes to show that.) Features on Agribusiness, education on taxation and real life stories, etc would be a big catch. Entertainment section...show business themed movies and music. Lets know how much Nonini makes in a night and how Eric Omondi is charging to entertain the president in National occations.  For the news, show more than the ten minutes analysis of NSE. Feature sports and how much people make. Online opportunities and best rewarding education courses and institutions offering them. We need to learn which is the best car model to buy between Audi A4, Toyota Premio and BMW 318 in terms of economic value It would not be a straight sell but with time (Less than one year of consistency) the population would get on board and switch on. Best part is that you do not need that large number of royal viewers (At par with Kiss Tv is OK). Considering that it will only attract people with real interest, ad sales would be a HOT cake. Keep it simple
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Rank: Elder Joined: 3/18/2011 Posts: 12,069 Location: Kianjokoma
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What happened to CNBC? That should be a good start before going vernacular. Have English & Kiswahili. Your market at some point could be the entire East African Region.
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Rank: Elder Joined: 7/11/2012 Posts: 5,222
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Lolest! wrote:What happened to CNBC? That should be a good start before going vernacular. Have English & Kiswahili. Your market at some point could be the entire East African Region.
I think the other way round would be best. Start vernacular, then people in mashinani would now figure out what this kind of TV is all about. Sell this idea to SK, I'm surprised nobody has. And now that you've put it here, see the idea being implemented!
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Rank: Veteran Joined: 2/3/2012 Posts: 1,317
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Thats OK but please confine it to Mt Kenya only.
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Rank: Elder Joined: 5/25/2012 Posts: 4,105 Location: 08c
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Biz news is big and all media stations have notice. KBC, KTN, K24, NTV, Citizen all have a biz section weekdays afternoon, a biz news after 9PM news all weekdays (including KASS, QFM, KISS) and atleast one more biz program on prime times. Newspapers (Business Daily) and Magazines have also been rolled out in recent years. Only problem is QUALITY (distortion, misinformation). Eg. For the last one year KTNs Live NSE info strip shows TPS Serena trading at Ksh. 70, even today I saw Safaricom at 2.70 WOW Pesa Nane plans to be shilingi when he grows up.
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Rank: Member Joined: 2/9/2012 Posts: 576
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also add salaams in the mix Kenyans love kusalimiana hewani very much! on a serious note its doable, if we have a whole riverwood feeding off Kikuyu language know that it can be done. Actually initially Rose Kimotho wanted to start a Kikuyu TV don't know where she took a detour. But a mix of language English and Swahili to attract the young generation and pass the culture. Africa belongs to Africans.
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