Class discrimination in the advertising industry - Pennywise - Wazua

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Class discrimination in the advertising industry

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josephmwangi100		#1 Posted : Tuesday, June 26, 2012 6:32:21 PM
Rank: User Joined: 6/11/2011 Posts: 3 Location: Nairobi		Apparently advertisers judge how much to pay people according to where they come from (Rink: http://t.co/7zlXkROZ ). You think this is fair? I've seen a lot of people from not so affluent areas struggle till they were able to buy a certain thing. I feel if someone wants to buy something, they will buy. What do you think?
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Kratos		#2 Posted : Tuesday, June 26, 2012 7:51:33 PM
Rank: Veteran Joined: 9/19/2011 Posts: 1,694		I haven't watched the link you provided (net issues). What i know is that there is something called market segmentation. You will realize the billboards you will see in westlands are quite different from those on jogoo road. Samsung will advertise a very expensive phone on the westlands round-about and at the same time advertise a more affordable phone at city stadium. “People will believe a big lie sooner than a little one, and if you repeat it frequently enough, people will sooner or later believe it.” ― Walter C. Langer
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2012		#3 Posted : Wednesday, June 27, 2012 3:05:20 PM
Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi		It's a fact of life. If you were mercedes advertising a new model, where would you put up a billboard? a) Karen, b) Buruburu, c) Kibera BBI will solve it :)
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Ali Baba		#4 Posted : Wednesday, June 27, 2012 4:22:33 PM
Rank: Member Joined: 8/29/2008 Posts: 571		KRATOS: but that may not show the correct preference for the buyers.In most cases,middle class people tend to buy very expensive products so as to make a statement.The rich have no statement to make....read:Rich dad,poor dad..
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KenyanLyrics		#5 Posted : Wednesday, June 27, 2012 4:31:24 PM
Rank: Veteran Joined: 4/16/2010 Posts: 906 Location: Nairobi		Sad but true.
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chiaroscuro		#6 Posted : Thursday, June 28, 2012 6:55:35 PM
Rank: Veteran Joined: 2/2/2012 Posts: 1,134 Location: Nairobi		Shida iko wapi? If an idiot wants to pay millions of HIS or HER money to place an ad in a radio that has only 200 listeners; what does it matter to you?
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mkeiyd		#7 Posted : Friday, June 29, 2012 4:10:59 PM
Rank: Veteran Joined: 3/26/2012 Posts: 1,182		Ali Baba wrote: KRATOS: but that may not show the correct preference for the buyers.In most cases,middle class people tend to buy very expensive products so as to make a statement.The rich have no statement to make....read:Rich dad,poor dad.. They might prefer expensive things but they can't afford them. The rich will buy coz they can afford but not necessarily coz they prefer. The big numbers will come from the rich. The middle class and their want to "make statements" will remain at that, want.
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mkeiyd		#8 Posted : Friday, June 29, 2012 4:16:38 PM
Rank: Veteran Joined: 3/26/2012 Posts: 1,182		I also disagree with that article about Capital fm and it being a wadosi station. Most of the other stations talk a lot of crap for my liking.Nothing meaningful one can learn from them. The likes of Classic fm, Kiss fm, Ghetto radio etc.
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KenyanLyrics		#9 Posted : Friday, June 29, 2012 5:31:42 PM
Rank: Veteran Joined: 4/16/2010 Posts: 906 Location: Nairobi		mkeiyd wrote: I also disagree with that article about Capital fm and it being a wadosi station. Most of the other stations talk a lot of crap for my liking.Nothing meaningful one can learn from them. The likes of Classic fm, Kiss fm, Ghetto radio etc. Hakuna mbrrchayeyote!
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