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DEALFISH rebrands to OLX
Rank: Veteran Joined: 11/17/2009 Posts: 2,040 Location: GA
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Why rebrand something thats already a household name,and the money they have invested in the brand not a good business move.This will one day make a good case study in business schools just like kencell>> celtel>> zain >> airtel>>.... http://techloy.com/2012/06/14/dealfish-rebrand-olx/
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Rank: User Joined: 1/24/2012 Posts: 1,675 Location: In Da Hood
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Rank: Veteran Joined: 11/17/2009 Posts: 2,040 Location: GA
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QW25091985 wrote:olx means ? "And in case you’re already wondering what OLX stands for, it is an acronym for ‘Online Exchange’, but has also been described as the ‘Oh Love Exchanging’ platform" 
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Rank: Veteran Joined: 2/3/2010 Posts: 1,797 Location: Kenya
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yet another SA firm about to bite the dust  I may be wrong..but then I could be right
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Rank: Member Joined: 3/10/2008 Posts: 301 Location: Abu Dhabi
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Was wondering about their change of look to olx's layout.
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Rank: Member Joined: 2/21/2007 Posts: 6 Location: Nairobi
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digitek1 wrote:yet another SA firm about to bite the dust I second you on this one... whether online or not, the market landscape and dynamics in SA are totally different here.
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Rank: Member Joined: 11/10/2010 Posts: 281 Location: Nairobi
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OLX is a global brand, not sure they have made dealsfish better even common searches functional earlier don't seem to be working now.
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Rank: Veteran Joined: 11/21/2006 Posts: 1,590
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I was under the impression that Dealfish was mlies ahead of everybody else in terms online advertising... Did they have problems monetising the traffic? Moses Kemibaro not having much luck-maybe should have stuck with his own business Sehemu ndio nyumba
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Rank: Elder Joined: 7/1/2011 Posts: 8,804 Location: Nairobi
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Things are moving too fast in this industry. Can one even make a five year plan?
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Rank: Veteran Joined: 11/17/2009 Posts: 2,040 Location: GA
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Mainat wrote:I was under the impression that Dealfish was mlies ahead of everybody else in terms online advertising... Did they have problems monetising the traffic? Moses Kemibaro not having much luck-maybe should have stuck with his own business he moved to INMOBI and became director of something but they are shutting their africa operations
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DEALFISH rebrands to OLX
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