It will be a slow slide since the sellers have no incentive to sell it at lower prices & buyers have no reason to buy it at 10% lower than the VWAP.
Until it goes to sub-10, I do not see any reason to look at it. I doubt the profits will rise sufficiently in 2012 (over 2011) to merit the current price.
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett