Nabwire wrote:You are welcome, yeah the future is digital.Nike is actually moving away from hero worship ( Tiger Woods, Kobe) to direct marketing, they will save alot of money and so its just obvious that if the social media campaign works, they will increase the ad expenses on social media and decrease on trad media.Plus FB has Farmville or some sort of games that people play alot, Nike could start advertising there directly to their target audience, its called advergaming. However way I look at it, the future is bright for FB.
Target is in the UK? Thats kinda creepy that they monitor your purchases.
The effectiveness of Facebook advertising is still in question its been over two years since a number of companies bought facebook space for their ads but words are, after alot of investment there is absolutely no way of measuring the results and no one know for sure how effective the platform is, Facebook do not allow advertisers to put a bug to track click and buy transactions unlike other platforms, so the questions alot of companies ask is, is it worthy to advertise through facebook?
But the fact that Facebook is a unique site based on the traffic volumes, I will put my bet on its success rather than its failure but other than that, there is no quantitative way I can defend mty choice to stick with Facebook.