Finally,after months of losses,NMG closed down the Daily Metro last Friday. The paper could not keep up with the Nairobi Star.

Business Daily is also facing the same problem. My vendor stopped ordering the paper last month after the last regular customer stopped buying it.

In the face of global financial crisis,isn't it time this publication was also closed down? Or perhaps a re-think of the marketing strategy?

Same fate might follow NTV and Easy FM....they are also not meeting targets.
Here is an interesting research study for those undertaking MBAs:

NMG survives on the strength of it's flagship newspaper - without it,the company is worthless. The broadcast divisions are loss-makers.....

SGL survives on the strength of it's broadcast division,it's newspaper division is struggling to stay afloat.

Interesting contrast,isn't it?

Heard that Daily Metro is no more. Kwa nini?

RUCHWARSTEVE -super surfing

Jammo wanted to launch an investment magazine. Is he reading this? I mean about the BD situation? Competition is struggling....

If that boy don't love you by now,then he never will-Ciara

Apparently,BD was started when NMG heard that South Africa's Business Day was planning to launch in Kenya....a strategic move,they said,to make life difficult for the South Africans. Now guess whose life is more difficult?

Nonetheless,I think I can turn that paper around!!

With a p/e of 14 its still one of the most overvalued counters on the nse.

Instead of encouraging enterprise. The bloody idiots are spreading panic everyday by telling people that there is a recession. Can't the bloody lazy writers (no journalists there) stop copy pasting american articles and attempting weak contextualisation of the Kenyan environment.

Close.

May you all at BD get fired. Thats the recession for you.

am I the only person living in Nairobi who never bought this 'magazine'.. saw it once and the cover page was all coloured with a picture of some 'cheap'idol..white ofcourse!!!!,i love the decision that i made never to buy the damn thing.

by the way,the local TV prog`..whats up?

muthomi mugi aiikagia maitho kabere...

no offense eli,but hahahahahah!

If that boy don't love you by now,then he never will-Ciara

Actually some analysts feel that the folding up of the Daily Metro was inevitable since it was founded for the sole purpose of countering Radio Africa’s Nairobi Star and forcing them out of publication. It is said that circulation marketers at the Nation felt that despite the fact that the Nairobi Star was targeted at a more specific audience it would eat up on the flag ship Daily Nation’s circulation considerably—if not immediately then definitely in the long term. Whether this is true or not,the fact remains that the Nation has remained at the top because of being highly sensitive to new entrants and possible competition. And the media house has never hesitated to play dirty whenever the need has arisen.

The demise of the Daily Metro has less to do with the current financial downturn and more to do with the way things are run at the Nation. Insiders insist that the giant company is facing a very challenging financial time that has more to do with how quickly the media industry in Kenya has changed. For instance a few years ago Daily newspapers carried the vast majority of advertising spend in the country. Today radio is king. Now this change is significant here because Nation’s flagship and main cash cow is and has always been the Daily Nation newspaper. And although the media group has a radio station or two,there are a number of new kids on the block who have a bigger market share and understand the medium much better. Top on this list is Radio Africa whose Classic FM and Kiss FM lead the roost for English listeners.

Added- on the pipeline KissfmDaily to be launched soon

sk lady

yea...BD..those guys need to get a clue...theyve interviewed me a couple of times and totally butchered what i said...i ahd to resort to emailing my answers to them to avoid them from putiing words in my mouth...in addition they dont realy do any journalism but copy and paste articles......the storys they do actually cover are shallow...i think they need to get more seasoned business journalists on board