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NTV re-branding again!
mukiha
#1 Posted : Tuesday, July 07, 2009 6:23:00 AM
Rank: Elder

Joined: 6/27/2008
Posts: 4,114
Started out as Nation Television,then changed to NTV,and now it wants to change yet again. Aren't these the signs of a non-performer? Remember Kencell-Celtel-Zain?

Behind the gardens...Behind the wall...Under the tree (Including: Red...Dark Blue...Yellow)
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
Jaymiggy
#2 Posted : Tuesday, July 07, 2009 7:18:00 AM
Rank: Member

Joined: 12/18/2008
Posts: 23
Now what do they want to change to?
dsktop
#3 Posted : Tuesday, July 07, 2009 7:22:00 AM
Rank: Member

Joined: 12/17/2007
Posts: 53
Non perfomers?How? KTN vs NTV for me its NTV anyday

its never good till its gone!!!!
mukiha
#4 Posted : Tuesday, July 07, 2009 7:34:00 AM
Rank: Elder

Joined: 6/27/2008
Posts: 4,114
@dsktop; Interestingly,without the Nation newspapers,NTV would not survive. On the other hand,without KTN,the Standard would also not survive.....

You might not like their news,but the rest of KTN's programming is a lot more popular than NTVs......but Citizen is steadily changing that equation.....

Behind the gardens...Behind the wall...Under the tree (Including: Red...Dark Blue...Yellow)
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
Njunge
#5 Posted : Tuesday, July 07, 2009 8:24:00 AM
Rank: Elder

Joined: 2/7/2007
Posts: 11,935
Location: Nairobi
@Mukiha,

May i suggest that citizen is ahead of the pack courtesy of it's numerous local,voice and picture quality.NTV is yet to cover many areas in Kenya.


Yombo dhier....!!
Nothing great was ever achieved without enthusiasm.
mukiha
#6 Posted : Tuesday, July 07, 2009 8:58:00 AM
Rank: Elder

Joined: 6/27/2008
Posts: 4,114
I would move it out of Nation Centre; change it's name to one that has absolutely no relationship with NMG; find a niche market (I think sports can be a sure winner); and run it as if it didn't have a 'tall uncle'

Behind the gardens...Behind the wall...Under the tree (Including: Red...Dark Blue...Yellow)
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
misrite
#7 Posted : Tuesday, July 07, 2009 9:05:00 AM
Rank: Member

Joined: 11/7/2008
Posts: 2
It took quite some time to adapt to the NTV name after Nation.....to me it's still Nation!
The General
#8 Posted : Tuesday, July 07, 2009 9:15:00 AM
Rank: Member

Joined: 6/3/2006
Posts: 553
@ Mukiha,your spot on,they do not have a niche market

The thicker the thigh the sweeter the pie.
The thicker the thigh the sweeter the pie.
kishindo
#9 Posted : Tuesday, July 07, 2009 9:21:00 AM
Rank: Member

Joined: 1/11/2008
Posts: 121
whatever....they can even call themselves CNN !
i HAAAATE the wannabe twangs.....arrggghhhhhhhhhhh..

less is more for Architects only!!
Less is more....for Architects only!!
Kasheshi
#10 Posted : Tuesday, July 07, 2009 1:46:00 PM
Rank: Member

Joined: 4/27/2008
Posts: 150
Re branding again? That's repetitive. Just say Ntv is re- branding

R
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