whether an FMCG or any other type of business, there are basic principles that apply. You got to have your business plan in place - what exactly do you want to venture into and what really motivates you, what are the growth opportunities, what is the economic environment outlook at the moment for the business, what is your market, how is the competition like, what do you want to compete on (quick service, quality etc). You also need to do some basic research. In a nutshell - you got to do some background work. good luck