We buy shares to make money, not to hold them to internity. If a stock price goes higher than the expected divided, sell it. Take your profit and wait for a few months to pass and you will get it again at almost the same low price. Repeat this yearly. We are in stocks for business and the business is to get returns from investment. Holding longterm is okay for those who have no time to flip their money over but if you are new in the business and you are keen on growing your money quickly flip it, flip so long as you are breaking even when you do it. However I suggest you consider the commissions you are charged when you buy and when you sell, so long as you factor these and you can still make a good profit in capital gains, well and good. In the bear market my target rate of return is at least 15% after factoring in commissions

I concur with Young on this. Recently had a conversation with a land baron of sorts & a guy from a fairly large investment firm & what i came out with was that the best strategy for any investor is always flip & split & that you can only be a real long term investor if & when you are the owner of the firm or asset. We are all in it for the profit motive & whether i make the same in a month, months, year or years, i'll still have made what i wanted.

sometimes when i dnt agree i usually do this : ┌П┐(⌣́_⌣̀)┌П┐

As per @young, BAT is still cheap (Div. Yield 6% at 500 bob per share and 30 bob dividend).

A 1:10 BAT split will see wanjikus stream in like nobody's business. Currently, an investor needs atleast 55K to just afford the minimum allowed 100 BAT shares.