Blue Trace wrote:I have a business idea (printing industry) that requires about Kshs. 200,000/- to acquire some equipment but I dont have the capital. Was thinking of directing my marketing efforts in setting up a website that would market my services and hopefully help me raise the needed capital.
In the meantime, until I am fully established, I would be subcontracting some of the work I may receive from my website.
My dilemma,.. is it wise to set up a website before the business itself is up and running.
Appreciate any advice
You are asking the wrong question.
You should ask: Is a website the most effective marketing channel?
BTW: How will you drive potential customers to your website?