As the world marks Valentines Day on Tuesday, a new study conducted by research firm Ipsos-Synovate indicates that 51 percent of Kenyans would not celebrate the day due to harsh economic times.
Similarly, 35 percent of Ugandans were less excited about the day.
The study stated that the high inflation rates estimated at 15.1 percent and 25.7 percent in Kenya and Uganda respectively was the reason why they would not observe the day.
“30 percent of Kenyans said they would not mark Valentines Day because they didn’t believe in it, compared to 22 percent of Ugandans,” the study said.
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Empty pockets dent Kenyan Valentines day < Consumer News | Kenya Supermarkets Shopping Guide | BeiYangu