The chain, which targets middle and upper income customers in Kenya, Rwanda, Tanzania and Uganda, navigated double-digit inflation in the region last year, and is on course to hit its 40 billion shillings sales target for 2011/12, managing director Atul Shah told Reuters on Wednesday.

The supermarket hopes to add four branches -- two in Kenya, one in Rwanda and one in Uganda -- during 2012/13, giving it 40 branches across east Africa.

Kenya, east Africa's biggest economy, contributes about 85 percent of the chain's sales volume. The four new outlets, which will cost 500 million shillings, have already been factored into the retailer's cash flow, Shah said.

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