Based on my previous incidents where large financial institutions[both Kenyan and International] have 'borrowed' my works without my permission, they mainly lack ideas and once they get a chance to 'borrow' a good idea from a small company, use all legal loopholes to implement the project with impunity. From these experiences, what comes out is that the law does not take it as a criminal offense to 'borrow' an idea. Its only morally wrong to the eye of the public.
My take regarding Google is that since they have a larger voice than mocality, will continue with the impunity unless mocality is backed by Naspers to wage a massive international media war.
Its a real jungle out there especially hen dealing with large multi-nationals devoid of ideas and morals.

Exactly according to script. A couple of heads will roll in Kenya, some PR announcement made, Google pays at the worst tens of millions of dollars if Nasper insists on going to court and it is back to business as usual as this incident becomes an insignificant footnote in history. Google rakes in US$ 20-25 million in profit PER DAY.

I have seen an article saying that they have forwarded their case to their SA offices
http://www.businessdaily...-/10okwx3z/-/index.html

on a lighter note (if you have not seen it yet)
google's top boss is "mortified" on the same matters
http://www.youtube.com/watch?v=HxPfgUvfPHA

Mocality's CEO was bright to let this issue go viral before taking any legal action coz they've received free publicity & Advertisement on the world stage that they might never have afforded.