@PONDI,you may as well reshape it into a banana or cucumber like form and test the ability to withstand friction in in-body temperature.
Anyway from my first year environmental biology class,I can associate the hardness of this bb spread with the amount of transfats,which are artificially produced fats. They are normally produced during the hydrogenation of vegetable oils (the process that makes them hard like kimbo or BB).
Transfats have the properties to make the product read BB have a longer shelf life,and better taste (this may be *nilever's motivation to switch to this new product). However,the risks to the cardiovascular system are real and what's more,unlike kawaida cholesterol (the bad type),the risks go beyond cardiovascular. I mean association with obesity,altered insulin reaction/diabetes and at the very worst,it can make ladies bullet proof (ovulatory infertility)
Do you know that while natural fats will take about 17-20 days to fully metabolise,transfats take upto and sometimes more than 50 days to metabolise. Scary that the bb spread Djinn's son may have taken could still be in his sytem in mid June even though kids' metabolism is usually effective kama Michuki.
But this is what I think and I have since turned into an economist,so can some expert say more.
Everyday!