I think stiff competition from castle and other local and imported beers (Heineken, Sierra, Castle, Corona, and the coming soon -Miller Genuine Draft amongst others) are giving EABL a real run for their money to a point where they are cluelessly and aimlessly throwing anything at the market. I commend SAB for seeing an opportunity that EABL has failed to see, that of brewing something that's only targeted at women - Redds.

Who are the target for Tusker Lite and who's the intended victim for Pilsner Ice and why was it withdrawn first time? Was Pilsner Ice a failure and what in it is different this time?

I think EABL needs to take some time, go to the market and carry out an extensive research targeting youth (20-25), and develop a beer for this specific demographic and I think they'll hit the jackpot - instead of pushing down our throats these 'new' beers which they have not done any market research on and which they'll phase out after New Year.

Wrong. Its alcohol v/v was far way above that of Tusker at 5.0%, compared to Tusker at 4.2%


The new bottle is at 5.2% alcohol v/v

Tusker lite is 4%.
I saw the damn product last weekend and can confirm there is nothing special EABL is giving kenyans. The same ingredients like those of Tusker lager and Pilsener.

I always ask why dont they produce quality products as per the Reinheitsgebot law that requires all beer to have only three ingredients ie malted barley, hops and water unlike in Tusker ,whitecap ,Pilsener where they add co2,cornstarch etc to the three ingredients above. Beers like Heineken,Windhoek,Serengeti are made as per this German law and are thus high quality and tolerable to majority without too much starch and co2 EABL uses.

SAB have very quality products and given the space here in kenya could trounce EABL big time.

I tries the Tusker lite just for the kicks.. I have never received such much ridicule in my life. So my advise "Save the state of mind at 10th bottle, ruin your image. Uh and your pocket too"

Wewe wacha, speak for yourself. Who consumes Alvaro? Is it still in the market? Wasn't it murdered by Novida before Novida's demise?