In marketing and retail, the price of a product is often the most important factor in determining the product's success. Sure, quality and appearance play a large role in a customer's decision, but shoppers are being manipulated by the pricing, and they're often not even aware of it.

Ideally, every retailer would determine their costs to provide goods or services, and then tack on a modest surcharge to those goods or services to make a profit. But in the reality of your local Tuskys or Nakumatt, shopping is not that simple.

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Compare Supermarket Prices in Kenya | BeiYangu