Many local firms have failed to get their strategies right in creating brand visibility and loyalty through social media, the latest industry survey has shown. However, many companies have invested heavily on internet platforms with an aim of tapping the growing online audience.
According to the tns digital life survey, 60 per cent of kenyans on social media are resistant to brands and brand messages in their profiles, meaning that companies may not be getting returns on the investments they have made to reach the online community through the networks. Read more.


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