By the way the I really liked the
`Tusker,My Country,My beer ad' by EABL; then KBL. It had aweebit of that uzalendo / najivunia kuwa mkenya thingii as they took advantage of various things on the ground that allowed them to annihilate their competition. KBL needed to respond to the entrant of a new powerful entrant into the market and took the route they did succesfuly by taking advantage of:
1. GOK tough stance - taxwise on SAB.
2. Socially,SA was going through a period of vocalized anti-foreigners sentiments,and the my country my beer was kinda payback.
All in all the entry of the new player forced EABL to style up. Power of Compee