Remember this: http://www.youtube.com/watch?v=WxOp5mBY9IY

LOL

Apple took the lead when they trained their focus on mobile devices, which are the future of personal computing.

http://www.youtube.com/watch?v=im589uTchKs

Apple overtook all of them when they realise the importance of the following proverb/saying;

'An Apple a day, Keeps your KIDNEY away'.

Apple built a brand that fitted into people's lives creating an almost cult culture around their products to a point where people lined up even in Japan to buy iPads without knowing what they were.
Microsoft just shoves down our throats whatever they want. At this rate oracle will also overtake them. Innovation is the key to survival.

I was reading HBR's old article on resilence and I was suprised at how rarely big companies are able to read trends and exploit them to their advantage. To summarise, any company that intends to continue being a market leader must:

1. become entirely free of denial,nostalgia, and arrogance. It must be deeply conscious of what's changing and perpetually willing to consider how those changes are likely to affect
its current success.
2.Have the ability to create a plethora of new options as compelling alternatives to dying strategies.
3. be able to divert resources from yesterday's products and programs to tomorrow's. This means building an ability to support a broad portfolio of breakout experiments with the necessary capital and talent.
4.Seek renewal i.e. Renewal becomes continuous and opportunity-driven, rather than episodic and crisis-driven, companies will need to embrace a creed that extends beyond operational excellence and flawless execution.

Additionally an organization needs to identify any new disruptive innovation. (Apples Ipad is increasing eating into the lap top markets thus affeccting Microsoft software business)