Content IS key. Add real (not your own perceived) product value and excellent/timely service. These will be the basic ingredients of your online success. Most sites only get one of these right and write-off the other two factors.
That said... i believe you can consider making the following adjustments to your site;
- please don't display any stock/service that you are currently not providing.
http://www.eastafricaniz...2&adspostedhere=Yes
- you need to focus on a few core products (common to member states of the EA region) and then diversify from there. As opposed to going wide from day 1. You wouldn't want to give a "jack of all trades" impression. There's nothing that'll put off first-time visitors of your site more than that.
All the best.
Généralement, les gens qui savant peu parlent becoup, et les gens qui savant beaucoup parlent peu.
- Rousseau.