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Best way to drive traffic to website
www.eastafricanized.com
#1 Posted : Wednesday, May 25, 2011 11:29:27 AM
Rank: Member


Joined: 2/27/2010
Posts: 109
Location: NAIROBI
With all the literature and advice from all corners, i find internet to be the driving force in advertising.
In kenya we have seen several online marketing platform including ours www.eastafricanized.com

How does one manage to drive traffic to their website given the fact that most of them give free advert space and therefore do not make much money to run advert campaigns on other media.

Lastly, is this trend sustainable in the long term? Currently there are more than 10 advert site in kenya alone.
hairglo
#2 Posted : Wednesday, May 25, 2011 12:44:06 PM
Rank: New-farer


Joined: 4/28/2011
Posts: 30
For one a post like this one in a forum like this one will get you one time visitors. But to get repeat visitors it's CONTENT, CONTENT, CONTENT!!!!
emmndi
#3 Posted : Thursday, June 09, 2011 1:40:56 PM
Rank: New-farer


Joined: 5/31/2011
Posts: 54
Content and more content though it is not easy to keep posting every day. And of course linking make the day, to creating more traffic.
richdad
#4 Posted : Thursday, June 09, 2011 5:45:21 PM
Rank: Member


Joined: 2/12/2010
Posts: 474
Location: Nairobi
First get work on SEO or hire a specialist. Target any major keyword you might think og and remember to use available tools to find out if people are actually looking for what you might think they are looking for.
Paid ads-like adwords and facebook ads.
Most important- quality and value of what you offer. Make sure people have enough reason to "come back" to your website and not another site.
All said and done I think you are right- internet is the thing in Kenya. All the best. BTW use gostats, analytics or any other similar tool to get accurate info on your site.
Keep it simple
dunkang
#5 Posted : Tuesday, June 21, 2011 1:20:49 PM
Rank: Elder


Joined: 6/2/2011
Posts: 4,818
Location: -1.2107, 36.8831
Be relevant then try PAY-PER-CLICK for east Africans only!
Receive with simplicity everything that happens to you.” ― Rashi

majay
#6 Posted : Sunday, July 24, 2011 3:46:19 PM
Rank: New-farer


Joined: 5/28/2011
Posts: 98
all you need is content,content and more content
all about Kenya in 2011
savant
#7 Posted : Wednesday, July 27, 2011 6:15:41 PM
Rank: Member


Joined: 4/1/2008
Posts: 104
Location: Nairobi
Content IS key. Add real (not your own perceived) product value and excellent/timely service. These will be the basic ingredients of your online success. Most sites only get one of these right and write-off the other two factors.

That said... i believe you can consider making the following adjustments to your site;
- please don't display any stock/service that you are currently not providing.
http://www.eastafricaniz...2&adspostedhere=Yes

- you need to focus on a few core products (common to member states of the EA region) and then diversify from there. As opposed to going wide from day 1. You wouldn't want to give a "jack of all trades" impression. There's nothing that'll put off first-time visitors of your site more than that.

All the best.
Généralement, les gens qui savant peu parlent becoup, et les gens qui savant beaucoup parlent peu.
- Rousseau.
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