@prettyone,
1. Do you believe in the company you work for? If yes buy.
2. Is there a lock in period before you can sell? If yes, do you plan to work for that long? If yes, buy.
3. You are getting these shares at a discount, we are probably buying the same shares at 27/- and calling it a good buy. So, buy.
4. Opportunities like this come by rarely. Its a finance institution, take a loan (im sure staff get them at lower rates) and buy a huge chunk of this stock. Yes, a loan...debt is good sometimes,worst case scenario you can offload the damn things and payoff the loan...
Cheers