Now let's think about this like investors and not like the "common mwananchi".
How much do think it cost to put together the ad? The last one was said to have cost around Sh60m. So let's assume this is the same amount spent this time round.
Now, if you had preferred to get some dividend instead of doing this ad, how much additional DPS should you expect?
There are 40b shares of SCOM out there, thus the ad's cost per share comes to...... Sh0.0015. Just to put things in perspective, one cent is Sh0.01; therefore, this is 0.15cents [NOT 15cents!!!!].
Now do you still want that extra dividend?
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.