Now let's think about this like investors and not like the "common mwananchi".

How much do think it cost to put together the ad? The last one was said to have cost around Sh60m. So let's assume this is the same amount spent this time round.

Now, if you had preferred to get some dividend instead of doing this ad, how much additional DPS should you expect?

There are 40b shares of SCOM out there, thus the ad's cost per share comes to...... Sh0.0015. Just to put things in perspective, one cent is Sh0.01; therefore, this is 0.15cents [NOT 15cents!!!!].

Now do you still want that extra dividend?

Other than that, mobile phone companies need to stay on your face because that move faster than all FMCGs so let's forget about scom cutting down on adverts as they'll be shooting themselves on the foot.

@dossy7 @miser I often call; these are the options I use...
a. Call 100 then press 2 - 1 - 0 (picked this one up from Wazua)

b. Call 0722002200 / 0204272200 line charged at normal rates but you speak to Postpaid which has shorter queue



On the TV ad, I must wonder where it lies vis a viz delivering exceptional service and making customer happy.

Not sure whether I agree, but I was once told that if you build a relationship (think nagging wife) with a human being, they complain and complain, but they know you and know what to expect; and hang in there with you for the long run. Seems no is perfect.