For those wazuans who've started businesses of their own, what has been your biggest obstacle to success? Mind has been getting people to take the business seriously. I don't know whether Kenya has self esteem issues as a country, but it seems like its so hard for Kenyans to appreciate fellow Kenyans endeavours. What has been your biggest obstacle?

Cash Flow.

Out of cash... Out of business.

Cash. Not profit.

... to pay bills or loans.

What made you run out of cash? Mistakes with inventory? Hiring? What?

Employees stealing and diverting customers.

Potential customers really undervaluing your product. Ati ..si hiii ni CD tu? You get sucked into time consuming cultivation efforts, long meetings where the guy will want a system to manage something, say inventory, a backend heavy site, he/she can clearly see the benefits, then at some point they say ..can't pay more than 15K. Near last minute arm twisting that is really infuriating. Now I prefer people who have had previous experience with well integrated systems and know that stuff does not come cheap.
Luckily for me, these are side jobs. On rare occasions, you get to pocket a neat bundle of cash.