Schussler’s detailed account of the indignities he suffered to make his dream (starting a themed restaurant chain with a tropical rainforest motif) come true memorably documents what passionate entrepreneurs will put themselves through to achieve their goals. Turn your home into a literal zoo? Just do it. Cause your neighbors to form a watch group because they find you a public nuisance, and have the police raid your domicile thinking you’re a drug dealer? Sure, if that’s what it takes to build a life-sized prototype of a rainforest restaurant. Tolerate repeated assertions by your most promising potential investor that you’re crazy? Hey, all in a day’s work for those genuinely committed to success.

As an account of doing whatever it takes to get the job done, Schussler’s story is tough to beat.