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Kshs 1,000,000,000 to change a beer bottle?
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VituVingiSana
#1 Posted : Tuesday, April 19, 2011 2:14:30 AM
Rank: Chief

Joined: 1/3/2007
Posts: 18,370
Location: Nairobi
I can't make sense of this!

http://www.businessdaily...0/-/2d1rsl/-/index.html

Do I care what my bottle looks like?
Is this why I have to pay 10/- more per beer? I will drink less!!!

I have never heard anyone complain how the bottle looks!!! Yet, I have heard of folks complaining of the price of beer!
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett
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Gordon Gekko
#2 Posted : Tuesday, April 19, 2011 8:38:42 AM
Rank: Elder

Joined: 5/27/2008
Posts: 3,760
And people said there is corruption only at Safaricom??
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dossy7
#3 Posted : Tuesday, April 19, 2011 9:27:30 AM
Rank: Elder

Joined: 12/9/2009
Posts: 1,493
Location: Nairobi
Talk of misplaced priorities.
Its high time they realised that Mututho Law is the main reason for reduction in sales volume not how the Tusker bottle looks like
Kenya ni yetu sisi sote
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McReggae
#4 Posted : Tuesday, April 19, 2011 9:34:43 AM
Rank: Elder

Joined: 6/17/2008
Posts: 23,365
Location: Nairobi
Kes.....1B!!!!!.....how now?
..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Genghis Khan
#5 Posted : Tuesday, April 19, 2011 9:35:20 AM
Rank: Member

Joined: 8/5/2010
Posts: 335
Location: Nairobi
My first thought was that the new shape bottle will most def increase cost of operations at the bottling lines and decrease efficiency... becasuse they would have to re-setup the line after churning out white cap / pili bottles so that they can accomodate the new chupas... but the article reminded me that guinness kubwa ilibadilishwa hapo awali.

The rationale behind it seems to be to increase brand visibility and market segmentation / positioning... my opinion is that they would have just passed the 1b to consumers. These guys have little idea what is in a beer drinkers mind... not everyone wants a Heineken!
"I'd rather be lucky than clever... every time!" - ME
"The problem is not what we don't know... it's what we know for sure that just ain't!" - MARK TWAIN
"Space we can recover... time never!" - NAPOLEON BONAPARTE
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  | | Edit by user: Tuesday, April 19, 2011 9:38 AM | Reason: Not specified
Burning Spear
#6 Posted : Tuesday, April 19, 2011 10:02:12 AM
Rank: Veteran

Joined: 7/22/2008
Posts: 1,139
I think EABL management are being cheeky here for well known reasons.
They have missed the point by thinking that consumers of the product take more when the design of the container is changed and in this matter,a product that is not a basic need.This is total crap !!

To quote Adetu the MD “We have embarked on brand marketing as a short-term measure in mitigating this.”

I wonder which business school teach this nonsense that you increase the price of the product to cater for the redesigning cost of the container even when the regulations are limiting the consumption of that product.

To add salt to injury,TPF 5 is around the corner and another whooping 500M will go to waste.Is this still mitigating.....

Leaves alot to be desired !!!
"You're not supposed to be so blind with patriotism that you can't face reality. Wrong is wrong, no matter who says it". Malcolm X
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Chaka
#7 Posted : Tuesday, April 19, 2011 10:44:58 AM
Rank: Elder

Joined: 2/16/2007
Posts: 2,114
Maybe what these guys should have done is to introduce a 750 ml bottle instead of
re-designing it?
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dossy7
#8 Posted : Tuesday, April 19, 2011 10:53:04 AM
Rank: Elder

Joined: 12/9/2009
Posts: 1,493
Location: Nairobi
Chaka wrote:
Maybe what these guys should have done is to introduce a 750 ml bottle instead of
re-designing it?

Mzinga ya TuskerLaughing out loudly Laughing out loudly Laughing out loudly
Kenya ni yetu sisi sote
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mwenza
#9 Posted : Tuesday, April 19, 2011 10:58:36 AM
Rank: Elder

Joined: 4/22/2009
Posts: 2,863
Gordon Gekko wrote:
And people said there is corruption only at Safaricom??



...........and yet others still believe corruption is a preserve of the crooks in government.
IF YOU EXPECT ME TO POST ANYTHING POSITIVE ABOUT ASENO, YOU MAY AS WELL SIT ON A PIN
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2012
#10 Posted : Tuesday, April 19, 2011 11:31:14 AM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
It's not just changing a bottle, it's changing the entire packaging of one of the biggest brands in Kenya and that believe it or not takes money. There are few ways for companies to show care, appreciation and vision to their customers and this is one. I'm sure if the ipad was to change it's packaging or increase/reduce the tablet by 1cm you'll be talking of a couple of billion shillings.

BBI will solve it :)
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