I can't make sense of this!

http://www.businessdaily...0/-/2d1rsl/-/index.html

Do I care what my bottle looks like?
Is this why I have to pay 10/- more per beer? I will drink less!!!

I have never heard anyone complain how the bottle looks!!! Yet, I have heard of folks complaining of the price of beer!

Talk of misplaced priorities.
Its high time they realised that Mututho Law is the main reason for reduction in sales volume not how the Tusker bottle looks like

My first thought was that the new shape bottle will most def increase cost of operations at the bottling lines and decrease efficiency... becasuse they would have to re-setup the line after churning out white cap / pili bottles so that they can accomodate the new chupas... but the article reminded me that guinness kubwa ilibadilishwa hapo awali.

The rationale behind it seems to be to increase brand visibility and market segmentation / positioning... my opinion is that they would have just passed the 1b to consumers. These guys have little idea what is in a beer drinkers mind... not everyone wants a Heineken!

Maybe what these guys should have done is to introduce a 750 ml bottle instead of
re-designing it?

...........and yet others still believe corruption is a preserve of the crooks in government.

This is a matter of the shareholders to raise in the next AGM otherwise i like the new design since now partakers of tusker will not need glasses.

Was this really necessary. Serious Beer drinkers dont care how the bottle looks like, but the quality of the content inside it. Talk of a case of misplaced priorities.

True. And you can now conclude that they are not the target of this rebranding. The biggest challenge for beer and cigarette marketers unlike other products is not retention but recruitment. ie if someone is already smoking your cigarette chances are that he won't move but you need to get in new smokers to replace the ones who have departed. Ama?

Think about it, how many young people (18-23) would find that old coffin-like bottle sexy? For some their great grandfathers drank from that.

A quick one does this Adetu guy drink coz the kind of explanations he is giving do not make sense "EABL managing director Senu Adetu said the redesign was aimed at boosting the market share of Tusker, which is one of the brands whose price the brewer increased by between Sh5 and Sh10 a bottle. " i mean for a brand that has been there for over 5 decades and does not have a market share come on.. i though the reason there are no promos for tusker is because the market niche for that bottle is solid. Not even heniknen or castle has been able to get through. call it misplaced priorities. Kenyans have a peculiar drinking habits which thanks to the mututho law are now being tamed. it's not the physical characteristics of the band that matters brand loyalty to the same which in this case has been greatly enforced by it's uniqueness, crispy ,smooth ,easy drinking and refreshing taste. Run a promo with that biliii and i can gurantee u the sales figures will astronomous as opposed to rebranding the bottle. unless Ur targeting the junguz out there Kenyans don't mind the shape nor the size of the beer.... it's the content.

The competitors were not making their own bottles but poaching EABL bottles thus not incuring the cost of producing bottles! The new bottle is clearly marked Tusker and cannot be used by competitor's brands. It's bad enough the competitors uses EABL fridges, so why should EABL let them use thier bottles too!