KenyanLyrics wrote:Hehe, this is why advertisers don't like user-generated content. Look up there is Airtel promotion, halafu down here is Airtel hate
In all honesty, the only reason some advertisers don't like user-generated content is that they want their voice to be the only voice on the product they are advertising. The point they miss is that user-generated content platforms can be a valuable source of uncensored consumer feed-back that can be used to improve their offering.
like someone said: "there is no such thing as bad publicity, just publicity.."