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Which is the hottest emerging market in Kenya?
KenyanLyrics
#1 Posted : Tuesday, April 05, 2011 2:03:30 PM
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Location: Nairobi
In other words, if you had money to invest in a certain small/ medium sized business, which emerging industry would interest you the most? Which do you think has the most potential for growth?
selah
#2 Posted : Tuesday, April 05, 2011 2:08:49 PM
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Mobile apps...if you can invest in good mobile application there is potential in this market...huge potential.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3
KenyanLyrics
#3 Posted : Tuesday, April 05, 2011 3:39:32 PM
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Location: Nairobi
selah wrote:
Mobile apps...if you can invest in good mobile application there is potential in this market...huge potential.

enterprise level or mass market apps? John Waibochi and Erik Hersman have set an extremely high, maybe even daunting precedent for Kenya in this segment
selah
#4 Posted : Tuesday, April 05, 2011 3:45:30 PM
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Joined: 10/13/2009
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Location: in kenya
I think both....they are both underdeveloped here in kenya...but to monetize this solutions is the hard part.

'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3
subzero
#5 Posted : Tuesday, April 05, 2011 3:50:34 PM
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Joined: 1/10/2008
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selah wrote:
Mobile apps...if you can invest in good mobile application there is potential in this market...huge potential.


so how exactly do you expect to make money in this industry?
What can you invest and make money that has tried and exhausted abroad?
Please expound.
selah
#6 Posted : Tuesday, April 05, 2011 3:58:22 PM
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Joined: 10/13/2009
Posts: 1,950
Location: in kenya
@subzero mobile ads on a popular app.... lets say you come up with a free app that list job vacancies, on that app you can be running paid adverts.Bcoz for a web based app to be successful their should be an incentive to the user or a solution that it solves then you ride on that app.to generate revenues...and mobile ads cut it.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3
KenyanLyrics
#7 Posted : Tuesday, April 05, 2011 4:09:24 PM
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Location: Nairobi
selah wrote:
I think both....they are both underdeveloped here in kenya...but to monetize this solutions is the hard part.


if you consider donor funding a monetisavion method, then I can tell you with certainty that they are looking for agricultural African mobile apps to fund
msotoville
#8 Posted : Tuesday, April 05, 2011 4:27:52 PM
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Location: Nairobi
@ Selah

If ur developing content, adds and solutions for smarter phones, I guess life is sweet. My favourite is this little app for the Iphone from Carling - see here

HOWEVER...
Considering the lion's share of the Kenyan/East African/African mobile market consist of antiquated mulika mwizi's, how does one hack it? It doesn't help that the big guns (Safcom, et al) have muscled in on the market, too.
So nice that its nasty, so bangin' its busting,
So slick that its sick, so dope its disgusting!
2012
#9 Posted : Tuesday, April 05, 2011 4:28:43 PM
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Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
Is there anything that can be termed as 'emerging' in Kenya really?
Someone starts something and everyone picks it up as the 'new' money maker, you name it - perfumes, oriflame, GNLD, Turkey clothes, Singapole cars, simu ya jamii, mpesa agent, ostrich, rabbit, chameleons, fish ponds, printing tshirts, classified websites and now the new fad - organic farming.
I learned a long time to stick to what I know best after watching enough people burn their fingers in these get rich quickest ventures.

BBI will solve it
:)
KenyanLyrics
#10 Posted : Tuesday, April 05, 2011 4:44:36 PM
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Location: Nairobi
@subzero copy pasting foreign mobile apps is dangerous as every continent has its own unique set of popular handsets, and the type of app you make is heavily dependent on the handset model. Take for example
Africa where Nokia is king, and iPhone is dead last in terms of market penetration, yet you go to North America, iPhone is king and Nokia is dead last! So that means that their app market is wholly different and not advisable to copy
jasonhill
#11 Posted : Wednesday, April 06, 2011 1:11:47 PM
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Joined: 1/22/2011
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Location: Chicago, IL, USA
What is an iPhone worth in Kenya? What about a BlackBerry touchscreen? Just curious on whether I should send a few in your direction for profit.
selah
#12 Posted : Wednesday, April 06, 2011 1:35:55 PM
Rank: Elder


Joined: 10/13/2009
Posts: 1,950
Location: in kenya
msotoville wrote:
@ Selah

If ur developing content, adds and solutions for smarter phones, I guess life is sweet. My favourite is this little app for the Iphone from Carling - see here

HOWEVER...
Considering the lion's share of the Kenyan/East African/African mobile market consist of antiquated mulika mwizi's, how does one hack it? It doesn't help that the big guns (Safcom, et al) have muscled in on the market, too.


if you look at waptrick.it works on any mulika mwizi with gprs.if you can have an app riding on such a platform sky is the limit.
I think in kenya this guy is King http://www.mbuguanjihia.com/ he has alot of insight on ways yu can crack the mobile market.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3
KenyanLyrics
#13 Posted : Thursday, April 07, 2011 12:17:57 AM
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Location: Nairobi
@selah Mbugua Njihia may talk a good talk, but I am yet to see a good walk from him. His company is responsible for:

1. The Zunguka.com network (nothing to shout about)
2. The Royal Media online portal, which is very poorly executed compared to the likes of Nation and Capital

If you ask me, the examples to follow in this mobile app space are Erik Hersman for his work with Ushahidi, John Waibochi, for his work with Virtual City, Karanja Macharia for his work with Mobile Planet and Ken Njoroge for his work with Cellulant
selah
#14 Posted : Thursday, April 07, 2011 9:10:52 AM
Rank: Elder


Joined: 10/13/2009
Posts: 1,950
Location: in kenya
KenyanLyrics wrote:
@selah Mbugua Njihia may talk a good talk, but I am yet to see a good walk from him. His company is responsible for:

1. The Zunguka.com network (nothing to shout about)
2. The Royal Media online portal, which is very poorly executed compared to the likes of Nation and Capital

If you ask me, the examples to follow in this mobile app space are Erik Hersman for his work with Ushahidi, John Waibochi, for his work with Virtual City, Karanja Macharia for his work with Mobile Planet and Ken Njoroge for his work with Cellulant


I totally agree with you.I meant insight,being knowledgeable about apps doesn't make you a good entrepreneur as you have stated.I think Mbugua has the knowledge but lack a clearcut execution strategy esp. when you consider he is a jack of all trade.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3
jasonhill
#15 Posted : Thursday, April 07, 2011 9:33:38 AM
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Joined: 1/22/2011
Posts: 322
Location: Chicago, IL, USA
Mobile apps... can we be specific? What kind of apps? To serve what demographic? What kind of content or data will these apps deliver? And how will they make money? Will people pay for them, or will ads be bought? And if ads will be bought, how long am I supposed to wait while supporting the cost of the It programmers and infrastructure behind the app before I see cash?

I think that if you want to make money in Kenya in IT, it's best to stop dreaming of the next Facebook or Google for now (which are government funded, spent tens of millions of dollars before making any money at all, and don't HAVE to make money anyway) and focus on what is being serviced by outsiders... Kenya's new check truncation system... digital check images... THAT would have been a good IT focus, and is down-to-earth, brick-and-mortar money. We need to bring all current IT business and tenders "home". I read about an Indian guy that was waiting tables and a couple years later, had a Billion dollar IT business. WTF? That should have been a Kenyan.

Could still be.

Best.
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