I've never been a proponent of averaging down investments, reasons being:
1. You only average down when a share is going down, the reasons making the share go down have not yet changed as you are averaging down & you are doing this on prospects & hope of which you are not sure will take place.
2. Opportunity cost. You very well know that another particular share is going to rise, why invest on a stalling share?
3. More dollar billionaires & millionaires came up during the recession, reason being they knew when to get out.
4. Inflation. With time my money is not growing to retain its value coz of investing on a stalling share. Why is the price of gold going up? Why is the Usd losing value?
The bottom line is we all invest to make money & whatever you hold is paper loss thus if you believe in the stock let the paper loss be that while it starts regaining & invest your extra cash on other investment vehicles or shares so as to retain your true value.
'They say money cannot buy me happiness but when i compare when i had none and now, i'm happier' Kevin O'leary