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Print Media are they worth the Price?
QD
#1 Posted : Monday, February 07, 2011 10:48:47 AM
Rank: Member

Joined: 8/5/2009
Posts: 597
Was surprised to find on Saturday that the two major newspapers had raised their prices by Shs 10/= Nation and Shs 5/= The standard.

I really wonder why the prices are this high while the writers are not creative and well informed enough to intrest the readers.

Abit of analysis:
..What they call ocal news are the previous day's 7 & 9 O'clock TV news.

..Sports news are lifted word by word from world sport sites which we can read free online save for local which they do not promote actively.

..International news are reported with alag of two days if most current one day lag. which we can still get as they break via CNN, Reuters etc.

Then my question, who really are the target market for newspaper sellersShame on you
The problem with the world is that the intelligent people are full of doubts while the stupid ones are full of confidence
quicksand
#2 Posted : Monday, February 07, 2011 11:18:08 AM
Rank: Veteran

Joined: 7/5/2010
Posts: 2,061
Location: Nairobi
@QD: The number of people plugged into the internet is not as large as you think
QD
#3 Posted : Monday, February 07, 2011 11:39:04 AM
Rank: Member

Joined: 8/5/2009
Posts: 597
quicksand wrote:
@QD: The number of people plugged into the internet is not as large as you think


Granted but the flip side is will they (not on internet) be able to buy at 50/=? actually my issue is the pricing, who are their target customers.
The problem with the world is that the intelligent people are full of doubts while the stupid ones are full of confidence
captainrio
#4 Posted : Monday, February 07, 2011 12:03:45 PM
Rank: New-farer

Joined: 9/17/2010
Posts: 97
Location: Mombasa,Kenya
@ QD - i totally agree with you. an increase in prices does not justify as the contents are copied directly from websites. on top of that, they still go on and make mistakes.

People have access to vocal media - TVs and Radio stations and the news out there are more current, updated and serve a larger audience..
dossy7
#5 Posted : Monday, February 07, 2011 12:12:43 PM
Rank: Elder

Joined: 12/9/2009
Posts: 1,493
Location: Nairobi
I was equallly suprised over the weekend when i sent for my ka paper only to find that the price had been hiked.Seems to me like in Kenya everything shoots up apart from the salaries people earn
Kenya ni yetu sisi sote
gaza
#6 Posted : Monday, February 07, 2011 12:17:30 PM
Rank: Member

Joined: 5/11/2009
Posts: 35
Well, QD people dont only buy newspapers for news only. They have educative materials,entertainment,
leave alone connecting the buyers to the supplier, the employers to the employees to be,etc so there are very many reasons one wouldn't mind parting with ksh.50.
bird_man
#7 Posted : Monday, February 07, 2011 12:20:47 PM
Rank: Veteran

Joined: 11/2/2006
Posts: 1,206
Location: Nairobi
dossy7 wrote:
Seems to me like in Kenya everything shoots up apart from the salaries people earn
smile

So true.However, I think it will be quite sometime before people stop reading papers.I have 24/7 internet but I still have to read the paper because there are other important things I see there.I actually hardly ever buy the paper to read the big story on the headline.(It's always about MK,RAO,UK or WR anyway.)
Formally employed people often live their employers' dream & forget about their own.
petro08
#8 Posted : Monday, February 07, 2011 1:08:09 PM
Rank: New-farer

Joined: 9/20/2010
Posts: 90
Location: Nairobi
Now, I guess the price is really not about the quality of the newspaper.

They will justify that printing paper and other print related costs have gone up. They have to factor for increase in other administrative costs including salaries for employees. Then again remember that managers are accountable to shareholders and they must report better profits to justify why they are there.

They know that a Kshs 5 increase may have not affect the number of newspapers sold. Remember we have different newspaper addicts. Some go for job adverts, other for tenders, others for business adverts, then there those who are addicted to politics, others to the Saturday and Sunday magazines.

By the way very few Kenyan's read news on the website
Tommy
#9 Posted : Monday, February 07, 2011 2:04:26 PM
Rank: Veteran

Joined: 12/9/2010
Posts: 894
Location: Nairobi
I didn't see the improvement of contents that justified the price increase. Shame on you Shame on you Shame on you
Don't wait for the Last Judgment. It happens every day. ~Albert Camus, The Fall, 1956
quicksand
#10 Posted : Monday, February 07, 2011 3:28:37 PM
Rank: Veteran

Joined: 7/5/2010
Posts: 2,061
Location: Nairobi
Actually, they don't copy off the websites, those sites syndicate their content. Perhaps the papers are getting a raw deal since the material is freely and publicly available.
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