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Idea-first or Market-first approach for Web?
muganda
#1 Posted : Thursday, January 20, 2011 12:47:39 PM
Rank: Elder


Joined: 9/15/2006
Posts: 3,905
@Wazua @KenyanLyrics, sorry for crushing your dreams but your social media application will not make you rich. Many programmers and developers find making a Web app very satisfying, and there is nothing wrong with that - as long as you are doing it for fun, it's OK.

Your idea-first approach:
1. Have a “cool” idea
2. Implement it in X number of hours
3. Try to justify its need by finding users who may use it

That is the wrong approach.
If making money is the objective, Market-first approach:
1. Find an industry (ideally, an old fashioned one) where people are making money
2. Find the single differentiator which will put your app apart in the already established industry (read or research what pain points are still not addressed by top 3 solutions)
3. Make a Web app, market it, refine it based on feedback and monetize the app
4. Slowly incorporate all standard features expected out of a solution in that industry so you can shoot to be a market leader



Okay okay, so says Paras Chopra http://blogs.reuters.com/small-...kely-wont-make-you-rich/
and he definitely is not Mark Zuckerberg or Evan Williams. I'm only inviting debate, very very compelling argurment. What's your take?
KenyanLyrics
#2 Posted : Thursday, January 20, 2011 1:01:38 PM
Rank: Veteran


Joined: 4/16/2010
Posts: 906
Location: Nairobi
Um, actually that's exactly how I approach things. Check the demand for 'kenyan music' as opposed to something important like 'kenyan news.' (use Google Insights for this)
anasazi
#3 Posted : Thursday, January 20, 2011 1:39:20 PM
Rank: Veteran


Joined: 6/8/2007
Posts: 675
Compelling argument. However, there is that space for coming up with a new innovative product. It's a more risky approach, though, as many times it may fail. Facebook was one such product. Though not so new, it was done in a fresh and insightful way. And now the $ are coming in.
Form is temporary, class is permanent
redondo
#4 Posted : Thursday, January 20, 2011 2:22:31 PM
Rank: Member


Joined: 12/2/2009
Posts: 161
Location: nairobi
The whole idea of business is to provide a solution to a problem or meet a need and get paid for it. A web app that solves a problem or meets a need that would otherwise not be met effectively has a good chance of translating into a viable business.

Its easier if the market is aware of the problem than if say they don't quiet see it as something that can be done better.

Norm Brodsky in his book "The Knack" says that he has no interest in pioneering a new business idea since educating a market is very expensive. In fact he only goes into (traditional) businesses that have been around for at least 20 years but gives them a new sheen.


anasazi
#5 Posted : Thursday, January 20, 2011 2:38:46 PM
Rank: Veteran


Joined: 6/8/2007
Posts: 675
True @redondo, educating the market is very expensive. Imagine also if you educated the market, but they still decided against your website/ application! Risky.
Form is temporary, class is permanent
mukiha
#6 Posted : Thursday, January 20, 2011 3:33:52 PM
Rank: Elder


Joined: 6/27/2008
Posts: 4,114
Three thing needed to start any business:
1: Capital
2: Idea
3: Customers

I strongly believe in getting these three in the reverse order that they appear above.

Most people start with [2] then look for [1] and finally search for [3]. That is a recipe for failure.... no wonder 85% of all new businesses never see the first birthday!
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
alma
#7 Posted : Thursday, January 20, 2011 4:35:12 PM
Rank: Elder


Joined: 7/20/2007
Posts: 4,432
there is no difference between web and mortar. Mukiha has been right on this issue since I saw him posting on this forum.
Jose: If I make it through this thug life, I'll see you one day. The Lord is the only way to stop the hurt.
anasazi
#8 Posted : Thursday, January 20, 2011 4:42:30 PM
Rank: Veteran


Joined: 6/8/2007
Posts: 675
@Mukiha, while you are right in many respects, I believe there is an exception.

Henry Ford said "If I'd asked my customers what they wanted, they would have said a faster horse".

Therefore, those amongst us who are convinced that something will work, and are ready to take the risk, knowing it may fail, should go for it.
Form is temporary, class is permanent
KenyanLyrics
#9 Posted : Thursday, January 20, 2011 5:10:45 PM
Rank: Veteran


Joined: 4/16/2010
Posts: 906
Location: Nairobi
alma wrote:
there is no difference between web and mortar. Mukiha has been right on this issue since I saw him posting on this forum.

I usually refer to it as 'clicks and mortar' business
clickme
#10 Posted : Thursday, January 20, 2011 7:19:44 PM
Rank: New-farer


Joined: 12/30/2010
Posts: 7
Location: Nairobi
mukiha wrote:
Three thing needed to start any business:
1: Capital
2: Idea
3: Customers

I strongly believe in getting these three in the reverse order that they appear above.

Most people start with [2] then look for [1] and finally search for [3]. That is a recipe for failure.... no wonder 85% of all new businesses never see the first birthday!



Wow! Mukiha you are a genius! customers, Idea,(Implement idea and sell to customers), then add capital to expand :) U should have ya own business
erifloss
#11 Posted : Thursday, January 20, 2011 8:50:41 PM
Rank: Member


Joined: 6/21/2010
Posts: 514
Location: Nairobi
@mukiha, very true. Actually most of the successful contracting companies out there began by getting contracts then using the same to access capital. One always has to ensure that he has a client base that will be able to sustain any business idea he has and capital will follow.
'They say money cannot buy me happiness but when i compare when i had none and now, i'm happier' Kevin O'leary
redondo
#12 Posted : Friday, January 21, 2011 11:40:28 AM
Rank: Member


Joined: 12/2/2009
Posts: 161
Location: nairobi
I agree with mukiha on this one, however i think asanazi has a valid point too. I thank God that the founders of facebook didn't have much of a market (paying consumers) but they still went ahead with the idea.

There is a place sometimes in business to follow one's conviction. All said, its important to have real customers or strong facts backing good potential before venturing.
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