kenmac wrote:its two way......
Either they lost a lot of cash during the festive season to airtel as everybody sent their forwarded SMes,
or everyone subscribed to the 20 bob offer for 100 SMes, and bob realised the cow wasn't giving expected milk.....a little bit late, but it's not yet too late to learn.....
Or it was evil genius.
Maybe they decided to lower the charges a couple of weeks ago but someone said "let's do it after the festive season. Millions of smses are sent then and people have money to burn so they wont mind much". A small committee was formed, numbers were crunched, projections were made etc. etc. and they decided to shelf the reduction till January are as their F.O. probably put it "a couple of millions later". We will never know unless you have an insider.
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.