For the record @KenyanLyrics only money (or the desire for it in the midst of losses) would make YU convince us they are the cheapest option, or make Orange paint our newspapers black, or Airtel travel thousands of kms from India to find RKelly to sing for Africa.
Surprisingly though, millions of Kenyans prefer to pay 69.00 (and perhaps 35 by extension to Safaricom/Airtel) than just 1.00/= for a plain text. So I wouldn't expect either to make a loss on their SMS line.
People need to be protected from themselves, for their own sake
