STEP 1: Keyword Research contd.

Using Google Keyword Tool. (Advanced)

You can access this tool at:

https://adwords.google.com/select/KeywordToolExternal

Now enter the keywords you found during the previous research and others you might have left out but still think are relevant.



Next click on the Advanced options link and select Kenya on Locations and English on the Languages

NOTE: If you are targeting visitors from worldwide then select All Countries on Locations



Next enter the Captcha Text and hit the Search button!



Now go through the keywords carefully selecting the ones that are most relevant to your products or services. (I know it’s a lot of work …but this is what separates websites that works and those that don’t)
So take your time even if it’s a couple of hours.

Take note of the Local Monthly Searches too.



Once you have selected the keywords you want by checking the boxes on the left of the keywords then click on the Download button at the top left and click on Selected.



Now click on Download then click on Save on the pop up window.



Now you have a Microsoft Excel document which when you open contains a lot of great data that will actually guide you into developing a website that appeals to the largest number of people in your market.



By researching what your prospects are searching for online you can ensure that you have a targeted page designed for each search term, which is beneficial for both pay-per-click advertising (PPC) and search engine optimization (SEO).

If you have any questions feel free to ask!

In the next post we shall cover Choosing The Right Domain Name

STEP 2: Choosing The Right Domain Name & Hosting

Well, moving on..

For those that were wondering why we didn't start with domain name registration first, it's because you need a domain that will certainly bring you some traffic and what better way to get this traffic than to have some keyword in the domain.

Try combining the various keywords you found during the research with your business name to come up with a good domain name.

In our lawyer example we found during the keyword research that the keyword “advocates Kenya” receives approximately 590 searches per month.

For example if your law firm was Kamau & Advocates you can register a domain like: kamauadvocateskenya.com

I know this might not be a great example but try and experiment with various keywords but make it as short as you can usually 3 words max & should be memorable too.

Once you have found the domain name that suits you head over to any of the following domain registrars to register your new domain name

(Cost $10 - $11 per year)

1. Name Cheap (Highly Recommended)
2. GoDaddy.com
3. 1 and 1
4. Host Gator
5. Site5

NOTE: Try and stick to .com if its taken then the next option would be a .co.ke (if your target market is in kenya) or .net

To register a .co.ke domain contact any of the kenic registrars on the link below:
(Cost Kshs. 3,000 - 4,000 per year)

Kenic Accredited Registrars

I recommend Africa Online been using them for over 3 years with 7 domains.

In the next post we'll cover Choosing The Right Web Hosting Company

@KenyanLyrics I totally agree with you on that one.

May be it wasn't clear but what i said under Google Suggest was to enable you find out suggestions based on what people are searching in Kenya.

Since Google suggest shows popularity of search terms.

To determine the traffic you will have to put the keywords from Google Suggest on the keyword tool of your choice to get that data.