milken wrote:Oil companies were practising price discrimination by charging higher prices in well off areas (CBD, Westlands) and subsidising the price of DPK and AGO especially in rural areas. What the legal notice has done is to even out the margins and bring predictability to the business which will lead to even higher profits.
milken wrote:The margins being made by at the station level have not been affected by the price controls (Reason being that the dealers enter in to a contract with the majors stipulating the guaranteed margins while the independents are able to get prices that are far below the recomended wholesale price).
What do you think an independent who got fuel at "far below recommended wholesale price" will do when he realizes the multinational next door is selling petrol at 94/= [for example] just like him? Do you need to attend an economics class to know what will follow? If the prices are the same, most guys will fuel at the multinational - power of a brand name. The only way for the independent to compete - as has always been the case - is to sell at a lower price. Watch this space.
In any case, even in the 'subsidized' [

by an oil company?] stations, fuel was still above 94/= before the price controls!
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.