@KenyanLyrics,some companies can make a loss for 10yrs but recover in 2yrs."Potential" is very important and that is what separates a regular investor and a venture capitalist.
The employees are being paid using funds from Venture Capitalists.And those venture capitalists are not dumb,they most likely see what the future has in store.Google is most likely making losses from products such as GoogleMaps,Google Docs,Chrome etc....but they are still producing them.Same case back here in Kenya,Nation Media could be making losses on Taifa Leo,K24 could be making losses from The People newspaper,Radio Africa could be making losses on The Star.....
But some people are brave enough to venture into an idea with "potential".And if all goes right, they become instant billionaires.It is all a matter of time. I'm sure 15yrs ago people would say "it's very difficult to make money from search business"......the same way we now say it's "hard to make money from social media".
Just my thoughts though, I'm not saying that I'm an authority.
Formally employed people often live their employers' dream & forget about their own.