The potential of converting traffic into cash.
Let me explain and take Wazua.co.ke as a case study. Supposing 10,000 PERSONS log into wazua to check the free live data stream and an additional 40,000 guests do the same 5days in a week. Assuming that 1/3 the total visitors can pay a premium for a more live data streaming after a 10 day no strings attached period. The 2/3 who wont pay for anything can keep posting and directing traffic to the site while the paying 1/3 receive data depending on what they are paying for instance(First class - may be 100 vertical lines of trades, Business class (50) or Economy class(10) with the charges pegged on the service you receive.
That just an example...........
The problem is that many people here have internalised that Wazua is a free to air channel and has to transmit a signal as long as there is no black out.
History will not remember you for your IQ. It will remember you for what you did. “Genius is 1 percent inspiration, 99 percent perspiration.” Thomas Edison