Zain has to create a brand first that Kenyans can easily relate to, heart and soul.On this, Safcom beats them hands down.They are for now a distant runner up to Safcom and will gasp for breath to keep the runner up position unless they dream 'innovation' every breathing minute.Zain has a weird way of getting priorities upside down. In this time and age, the jamas are still on edge, Safacom is done with a dry run tests on 4G.Branding is not changing colours and logos.
Strive not to be a success, but rather to be of value. –Albert Einstein.