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Niko na Safaricom 2010
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ecstacy
#41 Posted : Tuesday, November 09, 2010 2:00:31 PM
Rank: Elder

Joined: 2/26/2008
Posts: 4,449
wewe! was hoping to check in seamlessly smile
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2012
#42 Posted : Tuesday, November 09, 2010 2:59:56 PM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
Looks like safaricom's brief to the ad agency is usually copy n' paste n' make it Kenyan(green). Anyway many Kenyans don't have access to information so they can get away with it.

Remember these?

Vodafone ZooZoo Ads


BBI will solve it :)
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  | | Edit by user: Tuesday, November 09, 2010 3:01 PM | Reason: Not specified
KenyanLyrics
#43 Posted : Tuesday, November 09, 2010 3:08:09 PM
Rank: Veteran

Joined: 4/16/2010
Posts: 906
Location: Nairobi
2012 wrote:
Looks like safaricom's brief to the ad agency is usually copy n' paste n' make it Kenyan(green). Anyway many Kenyans don't have access to information so they can get away with it.

Remember these?

Vodafone ZooZoo Ads


That is how Kenyan ad agencies operate my friend. The fault is with them. But trust me the 'creatives' probably charged Safcom tens of millions to 'come up with the concept' Applause Applause Applause
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2012
#44 Posted : Tuesday, November 09, 2010 3:52:29 PM
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Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
KenyanLyrics wrote:

That is how Kenyan ad agencies operate my friend. The fault is with them. But trust me the 'creatives' probably charged Safcom tens of millions to 'come up with the concept' Applause Applause Applause


I heard it cost shs70m and 90m if you include editing. I don't agree that agencies are to blame. If you've dealt with MJ you'll know that he tells you what to do and remind you why you're doing what he says.

BBI will solve it :)
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  | | Edit by user: Tuesday, November 09, 2010 3:58 PM | Reason: Not specified
McReggae
#45 Posted : Tuesday, November 09, 2010 4:03:15 PM
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Joined: 6/17/2008
Posts: 23,365
Location: Nairobi
The fact that other people have done it before does not mean that safcom cannot use the same concept!!!.....the ad is good!!!

In any case most of the local ads are just copycats!!!
..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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  | | Edit by user: Tuesday, November 09, 2010 4:10 PM | Reason: Not specified
KenyanLyrics
#46 Posted : Tuesday, November 09, 2010 5:07:45 PM
Rank: Veteran

Joined: 4/16/2010
Posts: 906
Location: Nairobi
2012 wrote:
KenyanLyrics wrote:

That is how Kenyan ad agencies operate my friend. The fault is with them. But trust me the 'creatives' probably charged Safcom tens of millions to 'come up with the concept' Applause Applause Applause


I heard it cost shs70m and 90m if you include editing. I don't agree that agencies are to blame. If you've dealt with MJ you'll know that he tells you what to do and remind you why you're doing what he says.

ScanGroup would be the one's to draw out the entire blueprint for the ad campaign. This is on them

McReggae wrote:
The fact that other people have done it before does not mean that safcom cannot use the same concept!!!.....the ad is good!!!

In any case most of the local ads are just copycats!!!

Agencies get paid hundreds of millions to come up with these ads, and in the end they just copy-paste!
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muganda
#47 Posted : Tuesday, November 09, 2010 5:44:58 PM
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Joined: 9/15/2006
Posts: 3,907
I see both ads side by side. You can't disagree the general theme is similar, but execution is remarkably different.

One is playtime and the other is serious business
One is childlike and the other mature
One's picture is soft and the other dramatic
One's rhythm comforts while the other pulsates

In one I smile in the other I'm chilled
One's celebratory the other a call to action
Simply put, one is good, the other is award winning!


I must wonder though, if I was a boy singing in the Australia ad; or a Safaricom employee singing for my company, which'd flash in my old age? Or if I was a traveller, to which destination would I pack my bags to visit?

But for Qantas and Safaricom, the fruits of the labour are ripe for the picking...
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2012
#48 Posted : Tuesday, November 09, 2010 6:13:09 PM
Rank: Elder

Joined: 12/9/2009
Posts: 6,592
Location: Nairobi
KenyanLyrics wrote:
Agencies get paid hundreds of millions to come up with these ads, and in the end they just copy-paste!


aii yawa... agencies don't get paid to just come up with ads their work is to come up with clear cut communication solutions that build the brand. Now if the copied ad (which I must say I like) can achieves this simple goal then the agency has done it's work. Bottom line I believe this ad works, don't you?

BBI will solve it :)
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Mpenzi
#49 Posted : Tuesday, November 09, 2010 6:47:00 PM
Rank: Veteran

Joined: 10/17/2008
Posts: 1,234
muganda wrote:
I see both ads side by side. You can't disagree the general theme is similar, but execution is remarkably different.

One is playtime and the other is serious business
One is childlike and the other mature
One's picture is soft and the other dramatic
One's rhythm comforts while the other pulsates

In one I smile in the other I'm chilled
One's celebratory the other a call to action
Simply put, one is good, the other is award winning!


I must wonder though, if I was a boy singing in the Australia ad; or a Safaricom employee singing for my company, which'd flash in my old age? Or if I was a traveller, to which destination would I pack my bags to visit?

But for Qantas and Safaricom, the fruits of the labour are ripe for the picking...




Having seen the Qantas' advert over and over again a couple of years back, its the first thing I thought of when I saw Safaricom's advert. It is clear that the idea and execution in Qantas' are copied in Safaricom's - choirs singing, each advert is in praise of beautiful scenery in Aussie and Kenya respectively. The rest are details.
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  | | Edit by user: Tuesday, November 09, 2010 6:51 PM | Reason: Not specified
alikujia
#50 Posted : Wednesday, November 10, 2010 12:35:33 AM
Rank: Member

Joined: 5/27/2010
Posts: 324
Location: nrb
Ati cost over 100m!(ktn) No wonder the latest sme of the year is in advertising!

But they be warned, sinking funds at that rate, with zain breathing hot will not last. Actually how many new pple-watching tv, will be won by this - value? but am no expert anyway, though feel 100 is too much of shareholder value erosion.
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