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Niko na Safaricom 2010
Rank: Elder Joined: 2/26/2008 Posts: 4,449
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wewe! was hoping to check in seamlessly 
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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Looks like safaricom's brief to the ad agency is usually copy n' paste n' make it Kenyan(green). Anyway many Kenyans don't have access to information so they can get away with it. Remember these? Vodafone ZooZoo Ads
BBI will solve it :)
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Rank: Veteran Joined: 4/16/2010 Posts: 906 Location: Nairobi
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2012 wrote:Looks like safaricom's brief to the ad agency is usually copy n' paste n' make it Kenyan(green). Anyway many Kenyans don't have access to information so they can get away with it. Remember these? Vodafone ZooZoo Ads That is how Kenyan ad agencies operate my friend. The fault is with them. But trust me the 'creatives' probably charged Safcom tens of millions to 'come up with the concept' 
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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I heard it cost shs70m and 90m if you include editing. I don't agree that agencies are to blame. If you've dealt with MJ you'll know that he tells you what to do and remind you why you're doing what he says.
BBI will solve it :)
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Rank: Elder Joined: 6/17/2008 Posts: 23,365 Location: Nairobi
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The fact that other people have done it before does not mean that safcom cannot use the same concept!!!.....the ad is good!!! In any case most of the local ads are just copycats!!! ..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Rank: Veteran Joined: 4/16/2010 Posts: 906 Location: Nairobi
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2012 wrote:I heard it cost shs70m and 90m if you include editing. I don't agree that agencies are to blame. If you've dealt with MJ you'll know that he tells you what to do and remind you why you're doing what he says. ScanGroup would be the one's to draw out the entire blueprint for the ad campaign. This is on them McReggae wrote:The fact that other people have done it before does not mean that safcom cannot use the same concept!!!.....the ad is good!!!
In any case most of the local ads are just copycats!!! Agencies get paid hundreds of millions to come up with these ads, and in the end they just copy-paste!
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Rank: Elder Joined: 9/15/2006 Posts: 3,905
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I see both ads side by side. You can't disagree the general theme is similar, but execution is remarkably different.
One is playtime and the other is serious business
One is childlike and the other mature
One's picture is soft and the other dramatic
One's rhythm comforts while the other pulsates
In one I smile in the other I'm chilled
One's celebratory the other a call to action
Simply put, one is good, the other is award winning!
I must wonder though, if I was a boy singing in the Australia ad; or a Safaricom employee singing for my company, which'd flash in my old age? Or if I was a traveller, to which destination would I pack my bags to visit?
But for Qantas and Safaricom, the fruits of the labour are ripe for the picking...
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Rank: Elder Joined: 12/9/2009 Posts: 6,592 Location: Nairobi
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KenyanLyrics wrote:Agencies get paid hundreds of millions to come up with these ads, and in the end they just copy-paste! aii yawa... agencies don't get paid to just come up with ads their work is to come up with clear cut communication solutions that build the brand. Now if the copied ad (which I must say I like) can achieves this simple goal then the agency has done it's work. Bottom line I believe this ad works, don't you?
BBI will solve it :)
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Rank: Veteran Joined: 10/17/2008 Posts: 1,234
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muganda wrote:I see both ads side by side. You can't disagree the general theme is similar, but execution is remarkably different.
One is playtime and the other is serious business
One is childlike and the other mature
One's picture is soft and the other dramatic
One's rhythm comforts while the other pulsates
In one I smile in the other I'm chilled
One's celebratory the other a call to action
Simply put, one is good, the other is award winning!
I must wonder though, if I was a boy singing in the Australia ad; or a Safaricom employee singing for my company, which'd flash in my old age? Or if I was a traveller, to which destination would I pack my bags to visit?
But for Qantas and Safaricom, the fruits of the labour are ripe for the picking...
Having seen the Qantas' advert over and over again a couple of years back, its the first thing I thought of when I saw Safaricom's advert. It is clear that the idea and execution in Qantas' are copied in Safaricom's - choirs singing, each advert is in praise of beautiful scenery in Aussie and Kenya respectively. The rest are details.
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Rank: Member Joined: 5/27/2010 Posts: 324 Location: nrb
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Ati cost over 100m!(ktn) No wonder the latest sme of the year is in advertising!
But they be warned, sinking funds at that rate, with zain breathing hot will not last. Actually how many new pple-watching tv, will be won by this - value? but am no expert anyway, though feel 100 is too much of shareholder value erosion.
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Rank: Elder Joined: 3/2/2009 Posts: 26,328 Location: Masada
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alikujia wrote:Ati cost over 100m!(ktn) No wonder the latest sme of the year is in advertising!
But they be warned, sinking funds at that rate, with zain breathing hot will not last. Actually how many new pple-watching tv, will be won by this - value? but am no expert anyway, though feel 100 is too much of shareholder value erosion. At 100M I think KTN is simply guttering the usual way.Thats alot of money for an advert which will be archived in the next 3 months...yes 3 months; ads never remain relevant any longer than that.  Portfolio: Sold
You know you've made it when you get a parking space for your yatcht.
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Rank: Member Joined: 4/14/2010 Posts: 183 Location: Nairobi
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By the way, how did those safcom choir cheps manage to hack Mt. Kenya's sub zero temperatures dressed ONLY in flowy white gowns? Ama it was blue screen at work? I've never made it that far up - still, from a coupla hundred feet below, and wrapped up like a newborn, I was so cold my cajones almost turned into ice-cubes. How did they hack that scene? So nice that its nasty, so bangin' its busting,
So slick that its sick, so dope its disgusting!
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Rank: Member Joined: 5/12/2009 Posts: 266
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Sure, that advert iko juu, hata kama ni ku copy paste , its fine.
Then the sand dunes were most likely taken from Chalbi Desert.
Kudo's Safcom for setting the standards high.
Cant wait to see how Bharti, will relaunch their Zain Kenya come 20th November
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Rank: Elder Joined: 8/11/2010 Posts: 1,588
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Very soon this advert will be what-a-bore, it will be too long, too dreary, too where-is-the-remote-now.... 
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Rank: Elder Joined: 6/27/2008 Posts: 4,114
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BTW; do you remember "The Bank With a Vision" advert by NBK 15 years or so ago? it was said to have cost sh25m to produce...in the mid 1990s.... It was also on a similar theme... Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Rank: New-farer Joined: 10/11/2010 Posts: 21 Location: nairobi
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Infact..majority of Kenyans may not have TV..so they will never appreciate this...further..Kenyans are concerned about the bottomline...they are interested in the cheaper
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Rank: Member Joined: 9/29/2010 Posts: 216 Location: Kenia
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jk2010x wrote:Infact..majority of Kenyans may not have TV..so they will never appreciate this...further..Kenyans are concerned about the bottomline...they are interested in the cheaper Wonder why most members insist on the fact that most Kenyans dont have a Tv? Well, the few that are Tv-eed matter most (ARPU higher in this segment)...again they influence the Tv-less ...etc It is a great advert from Safcom, give praise when it is due!!
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Rank: Elder Joined: 3/2/2009 Posts: 26,328 Location: Masada
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YesuWangu wrote:Very soon this advert will be what-a-bore, it will be too long, too dreary, too where-is-the-remote-now.... Its too long and will be borish soon; I'd like a shorter version. Portfolio: Sold
You know you've made it when you get a parking space for your yatcht.
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Rank: Elder Joined: 6/17/2008 Posts: 23,365 Location: Nairobi
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sihingwa wrote:jk2010x wrote:Infact..majority of Kenyans may not have TV..so they will never appreciate this...further..Kenyans are concerned about the bottomline...they are interested in the cheaper Wonder why most members insist on the fact that most Kenyans dont have a Tv? Well, the few that are Tv-eed matter most (ARPU higher in this segment)...again they influence the Tv-less ...etc It is a great advert from Safcom, give praise when it is due!! ....and even those who do not have TV sets crowd the places with TV to watch news and such stuff, actually most kenyans with mobile phones who are able to make meaningfull calls have access to TVs one way or the other, this is a great advert!!!! ..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Rank: Member Joined: 7/12/2010 Posts: 201
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Making of the advert...they did climb the mountain http://www.youtube.com/w...WfRCiQ&feature=share
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