Underwhelming. I honestly don't see where all the !WOW! is coming from. Maybe some people's WOW threshold is just lower.

Why is there this conclusion "it is expensive", please educate me, am quite a danda in these ad things, some aerial shots(could be taken in an afternoon or two), some filming in local locations, a local choir in kawaida uniforms, people walking up a hill then some editing, kwisha, am no expert but where is the "expensive" notion from. No endorsements from some "costly" celebs, no stuntmen, no fireworks, no painted buildings

Yeah @Much Know, there's always the argument of expensive vs value - I agree there's value!


But difficult to argue about the cost... In fact, I'd say it may be the most expensive brand effort in Kenya's history. Just consider the scale, Safaricom's choir at 800 may be one of the largest. And they had to actually climb 3 mountains, valleys, Lk Turkana, travel by road/boat/4x4s. Do you see how many aerial views (read helicopter) are captured?

Then let's talk about the director, Adrian Moat: A quick google shows the guy works for RSA Films as in Ridley Scott Associates Films - Ridley Scott stable of Gladiator, Robin Hood fame.

Even the Frazzer Taggart, director of photography for this effort, a quick google shows he was the director of photography in DaVinci Code, Troy, Vertical Limit. No wonder the 1000mpx camera, huh...

Then the media placement, in all TV stations all radio all media print spreads...


Aiissh, you see Safaricom has scale, and then they went for the best from a creative perspective. In school I was taught God is in the detail. Mies van der Rohe

The shot is done on Mt Kenya - the only place in world where you CAN get snow on the equator!

Sand dunes in Kenya? Yes!! Don't you that 80% of our country is either desert or semi-desert?

No wonder we used to call it "the land of contrasts"

@mali ya nguvu spot on. was looking for that Qantas ad done over a decade ago..so much for local creativity...