Firing people does not mean impending doom... Yes, it may mean lower sales meant fewer employees needed but new machinery may mean a greater degree of automation...
That said... I do not like Neveready but I would like it to survive as a firm since it provides jobs to Kenyans with the attendant benefits of being a local firm vs imports from China...
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett