3/= to
ANY network. That's 10 nil!!! What YU and Orange had done is keep call charges within the network low but calls to other networks [read Safcom] were still high. When 90%+ of the people you call are on Safcom, such offers did not make much sense. But if now you can all those 90%+ [And all the rest] at 3/=, what other incentive do you need? These is what we call in chess, check [almost check mate!]. Safcom have
only one move left. Lower Safcom - Safcom calls to <= 2/=. Otherwise it's game over. Safcom lines will be "receiving" lines. Almost all calls will originate from Zain. And when Zain gets at least 50% market share, they will increase the charges to "other networks" and probably lower Zain - Zain call charges even further. And as they say, "Game short"!. Safcon have a two week period to react. If they don't, it might be the end of Safcon as we know it. You can quote me on this!
Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good returns.